How to Use Facts and Benefits in Classified Ads?
Looking at some free classified ads just gives you headache. There are so many boring facts listed about the item for sale and sometimes you do not even know what those facts are.
So a question was born in my head, is it really necessary to have so much detailed information about a product listed in an online classified ad?
I have found the answer to this question to be a little tricky and depending on what you are selling or buying in your online advertisement. For some ads you will not need to list every little detail while for other classified ads you will need to write down most of the facts and benefits in order to sell your item.
Listing facts & benefits in your classified ad?
The general rule of thumb is that the more expensive the product or service is the more you will need to justify the price by facts and benefits.
How about benefits in my ad?
Lets image you are selling a luxury car, now in order to get as many interested buyers as possible you will need to sell them the benefits of having this luxury used car you are advertising for.
Some of the benefits with a luxury car can be that it is a status symbol and riding it makes you feel good and important. You will need to list or write those types of benefits to take out a high price for the luxury used car.
Cheap items for sale
Now on the other hand let us image you are selling a cheep used book through a free classified ad. You will not in this case need to list as much facts and benefits. In fact it might even piss off readers if you start listing how broad and deep the books dimensions are in your classified ad. On the contrary you can list some chapter headings just to give an overview of what the buyer can expect from reading the book you are selling.
Read classified ads before writing your own
It is a good practice to read other peoples classified ads for the same product or service before writing your own. Look for mistakes made by other writers and do not repeat them. Also look for how much facts and benefits are being used to sell the product and decide how much you feel is enough.
I hope this article has provided you some value and guidelines for using facts and benefits in your online classifieds.
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