Strategies to Use With Classified Ads

 To set up and market a classified ad is quite easy. You would follow a similar strategy no matter what portal you decided to post your ad in. It would look something like this:

Strategies to Use With Classified Ads

1. Find a niche product, service, or your business to promote,

Research keywords.

2. Create snappy title and make it 5 to 8 words long, including one keyword.

3. Write keyword rich content of 100 words or less that lists benefits of product, service, or business.

4. Make sure you have accurate contact or product delivery description on the ad.

5. Add images to raise interest.

6. Post it on different classified ad forums and make sure it is in the right categories.

7. Include accurate pricing information, including shipping, and taxes (if applicable),

8. Link your other content online to your classified ads to generate cross-traffic,

9. Repost ads frequently to get a high spot on the listings.

10. Answer inquiries in a timely and courteous manner.

As you can see with many of these chapters, the trick to building traffic is to have good content that is posted in the right areas, and networked across multiple sites. Classified ads are not interactive, like some other formats we are discussing, and people won't be able to rate an ad or give feedback unless they contact you directly. So, make sure that option is available to them, even if you are selling an information product that can be delivered instantly when they click on a button and pay for it online. You will still want to make sure you have other information available to let them know where to contact you, should they have questions, because it will help you to customize your next ad better to appeal to particular objections potential buyers might have or to tweak the copy to answer any unasked questions later.

The big benefit to classified ads is that people who are browsing them are typically in a buying mood. They are usually looking for a specific item and have to find it by wading through many classified ads, and hopefully your ad captures their attention first! Even if they don't end up buying your product right away, you will have generated interest in the form of additional traffic that can be funneled back to your website and help you to increase the potential for future sales.

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