Harnessing the Power of Free Classified Ads
If you want to run successful free classified ads, there are some techniques and strategies you can use to ensure the biggest impact. One of the most important aspects of successful classified ads is the headline. You must write your headline carefully because it is usually the deciding factor that makes readers stop to look at your ad or skip over it. The more readers you entice to look at your ad the more potential customers you will have.
Finding the best headline for your classified add take a lot of time and trial and error. One way to streamline the process is to come up with a few promising headlines and run them along with the same add copy. You will then know which headline is the most popular by the response to your ads. You can also gauge the effectiveness of your ad's copy using the same technique. Use the same headline but modify your ad's copy a few different ways and see which one brings the most response. Using this method you will be able to find the most effective ad copy and headline to use together for the biggest impact.
Another way to ensure the success of your classified ad is to find the best category to place it in. Most free classified websites have many different categories that draw the attention of people with many different interests. You should think about what the people in your target audience are interested in and where they are most likely to look and place your ad there. It is always a good idea to try out different categories, even ones that may not seem like they will attract many readers may be successful if you can stumble on a niche audience.
Knowing how to find the most successful headline and ad copy are only half of the battle to succeeding with free classifieds. If you don't know what to say in your copy chances are you will never discover a winning formula. The most important thing to remember in order to write successful ad copy is to tell the reader what your product, business, or opportunity can do for them. Readers want clear reasons why your product, business or opportunity is a good idea for them, not a bunch of hype or promises.
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