When I was based in Reading, Berkshire in the UK, I was very keen to produce a classified Ads website for the local community. I knew that there was a demand for this since there was a lot of activity at the local car boot sales.
It was a combination of my interest in web design and marketing that drove me to complete this project.
On the web design front, we need to create a nice template that lends itself to the inclusion of Ads and community features such as a map and news.
For the Map, I used a map API that allowed me to insert a scrollable map into the template. And for the news, you can take advantage of RSS feeds that may be inserted into your site template.
Then, for sub pages, you can write articles about the local area that may also be attractive pages for local businesses to advertise on. For example, I wrote an article about the local hotel accommodation.
Other useful topics could be about the local entertainment options, leisure facilities and transportation options.
So these pages can help with search engine optimization to get your website listed in search results and can be the home to sponsored Ads from local businesses.
For the actual classified Ads, I recommend including photographs that people can upload and links to a "more details" page for an individual product listing.
Since most classified Ads will not contain much text, you should look for ways to bolster the content such as with related articles and similar items. This will probably entail some scripting to automate the process where the keywords for the Ad are used to source the related content.
So you need to think along the lines of leveraging the content that your users of the site submit. Make it as easy as possible for them to contribute their Ads and upload photos. And then try and automate the back end as much as possible to bolster the content with related news, articles and products.
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