How to Write Effective Classified Ads

 In order for your ad to work online, it has to follow some basic rules of online marketing. You 

won't have a whole lot of time to capture someone's attention and you will also have stiff 

competition for available eyeballs. So, make sure to always follow some basic guidelines to give 

your classified ad the maximum chance of being noticed.

How to Write Effective Classified Ads

Headlines That Pop!

Headlines are important for various reasons. Search engines weight titles very heavily, so if 

you don't put in an accurate and popular headline, it may end up showing near the bottom of the 

list. The other reason headlines are important is that they are the first thing a person reads 

when scrolling down the results of a search engine result page. If you don't have a headline 

that pops right out and grabs the reader in their chair, it will not be as noticed as if you 

did.

You do want to describe what you are promoting in the title, but it should in said in such a way 

that it begs the viewer to click into the link to read more. So, instead of "office supplies for 

sale" you would write: "Top Business People Organize Their Lives With Our Office Products!" In 

this way, you not only say you have office supplies for sale, but the main benefit implied is 

that their business will grow if they buy from you. So, add a benefit, describe the product, and 

make them want to read the rest of your classified ad.

Be Brief

The classified ad is not a sales page. Most experts believe that the longer the sales page, the 

better the probability of overcoming any objections a buyer might have. However, the classified 

ad is not a sales page. It can be the introduction to a more indepth sales page, it can be used 

to generate a contacts list, but it also can be a very brief way to advertise some product or 

service which is sold instantly at the click of a button. It's up to you how you will be using 

the ad, but it should remain long enough to get your point across and brief enough not to lose 

someone's attention.

What works very well in classified ads are bulleted lists of benefits. This way a person can 

quickly review why they want to buy your product or click to go to the link your website in a 

very short amount of time. You should vary the font and provide sufficient white space so that 

the classified at is visually appealing and easy to read. The ad should be less than 100 words 

long for it to be quickly effective. Don't forget to use your keywords even here!

Add Pictures

If the site allows you to add pictures, do so. The ads are much more noticeable with an icon 

next to the title than without and they make a bigger impact with pictures inside too. If you 

are selling a physical product people will want to see you wares before they decide to buy. So, 

it's also important to have pictures of the items you are selling so as to generate enthusiasm 

and excitement for the purchase.

Post Online

Once you have a good idea of what you're going to say and how you're going to say it to attract 

attention, you want to identify different areas online that allow classified ads. They should be 

sites with large audiences that promote classified ads or that make them easily searchable. Some 

places online that offer targeted classified ads are Craigslists.com and Facebook.com. In other 

areas, like eBay, they do offer classified ads but they charge for them. We will discuss some 

featured sites for classified ads in the next segment.

Post Free Ads for Jobs, Services, Mobile Phones, Real Estate, Furniture, Pets, Automobiles and all other services or products.

Comments

Post a Comment

Popular posts from this blog

Using Classified Ads

Image
 Local ads are a great way for anyone to use in order to get rid of something, announce something that may be happening, or just promote a business or product. There are many options for a person to choose from. For those that are announcing an item that they have for sale, or perhaps they are announcing the fact that they are holding a yard sale, then the use of free classifieds is a great way to get the message across without having to spend money to do this. These free classifieds are usually found in the local paper and are going to be something that people are going to look through when they are reading the paper. This is also an option for those that have businesses and are trying to get more business, though they may find that a free classified is not going to work as well as the business classifieds that someone can purchase. The business classifieds are going to allow for the person to use the amount of space that they need, whether it be a block of space to announce a new...
Read more

Financial Investment Services

Image
 Financial Services Financial Services is a term used to refer to the services provided by the finance market. Financial Services is also the term used to describe organisations that deal with the management of money. Examples are the Banks, investment banks, insurance companies, credit card companies and stock brokerages. It is part of financial system that provides different types of finance through various credit instruments, financial products and services. These are the types of firms comprising the market, that provide a variety of money and investment related services. These services are the largest market resource within the world, in terms of earnings. The challenges faced by the these Services market are forcing market participants to keep pace with technological advances, and to become more proactive and efficient while keeping in mind to reduce costs and risks. These Services have been able to represent an increasingly significant financial driver, and a significant con...
Read more

Is There a Safety Issue With Free Online Classified Ads?

Image
 If you are old enough to remember life as an adult before the internet, you have observed the fast-moving whirlwind surrounding the age of technology. Not that long ago, classified advertising was only available in the now almost obsolete newspaper delivered to your door, rain or shine. It was not unusual to taste a little ink with your toast, as you enjoyed your breakfast. Well, free online classified ads have sure altered that picture. You probably get to eat that toast without the ink, sitting in front of your computer, checking out listings in one of many sites online; if you use your favorite search engine you will be amazed at how many places allow you to advertise, at no cost. One issue that seems to stop some from using free online classifieds is that of safety, from the viewpoint of placing ads or answering them. For some, probably inspired mostly by hyped-up news stories, the internet can be a very dangerous arena. Yes, things do happen with security and identity via the...
Read more