Classified Ads and the Advantages

 The advertising industry has grown by leaps and bounds in the last half century and its growth has been fueled by the development of different media which aid in the mass dissemination of information. Although there are many forms of popular advertising methods, the most common of these are known as classified ads.

Classified Ads and the Advantages

The main categories one would usually find in the classified ad section of a newspaper are real estate, rent, automotive, pets and situations vacant etc. Certain magazines and papers like "Freeads" and "Admag" are dedicated entirely to listing classified ads. These ads are also found in the yellow pages section of many popular publications.

A classified ad may consist of a few lines that sometimes generically describe the product, services or goods that are to be sold and at other times go into specific details. For example, there are ads that sometimes list automobiles for sale but don't include the pricing or make of the automobile but only a contact number. There are also other kinds of ads that state specific details such as the color, year, make and model and price information for the product that is on sale. The reason for this kind of variation is the mechanism employed by the publisher to charge for these ads.

The income generated from the business of classified advertising is huge in its magnitude and is touted to be a 100 billion industry worldwide. The revenues are not entirely from the paper publications but also include television advertising, radio as well as the internet and new media.

The revenues generated by this industry are enormous and is estimated to be around 100 billion dollars a year worldwide. This includes the revenue generated from not only the print media but also other streams such as television, radio and more recently the internet. Although prime time advertising slots on television channels are reserved for popular commercials that are more lucrative, some of these channels air classified ads in the wee hours of the morning or very late at night.

Classified ads are also aired by cable TV operators on local networks for a profit. Radio stations also employ this form of advertising using jingles, slogans and catch phrases that tickle the funny bone. The emergence of new media, particularly the internet with its vast potential on many different scales is posing stiff competition for the traditional media with respect to advertising.

The good thing about such websites that most of them are free and ensure easily accessible to the public by enabling options to browse through categories or search using key terms. These portals generate their income from online banner based advertisement and pop up advertisements that convert each click into income for the website.

The advantages in ease of use and access to these web based advertising options have increasingly overshadowed the archaic and cumbersome process of advertising through the printed media. As the enormous resources of the internet and its access and appeal to the common man increase day by day, the threat that it poses to traditional forms of advertising increases proportionately.

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