Why and How to Use Print Classifieds
Today, numerous online businesses aren't aware of the benefits that offline advertising can deliver, or how it can maximize coverage of potential targets and add to their profit line. A recent 'Wall Street Journal' states that close to 40% of American households do not even own a computer, so if you are relying solely on online channels to promote your products or services, you'll be missing out on a significant chunk of the offline population. While it's true that offline advertising can cost a lot of money, there's one cost-effective medium that doesn't - offline print classified. Here are some useful 'whys' and 'hows' to use offline print classified.
Why advertise offline? - The primary objective of advertising products or services offline, is to supplement your online promotional efforts and thereby maximize coverage of potential targets. Moreover, when you include your website, e-mail, telephone and mailing addresses, offline advertising can draw traffic to you via one or more of these. In this manner, your business will look more legitimate and professional in appearance, while also also making the overall marketing effort more comprehensive and rounded.
How can offline print classified help? - Offline classified ads may not generate the mass appeal that full color display ads enjoy, but the fact remains that they are one of the most inexpensive ways to promote your business to the public at large. Another advantage, is that classified ads do not require expensive graphics or copy hype, like we often see in direct-mail campaigns.
How to make effective offline print classified? - There are several ways to make your offline print classified ads more effective. Listed here are some useful suggestions that you may consider adopting.
Keep them simple and short - Offline classifieds have space limitations, therefore, try and keep your message as simple and short as possible. Keep as much white space as possible, this will give more visibility to your against the other listings. Don't talk about your business, stick to the main benefits of your product or service. A logical order goes like this - start with a benefit, follow up with your company's name, then close with your website, telephone and e-mail address.
Insert action words - This can evoke a quicker response from your targets and help to understand what's on offer in one glance. Word such as 'amazing', 'incredible', 'unbelieveable', etc., can convince your targets to act.
Demonstrate the USP clearly - The Unique Selling Proposition of your product is one compelling reason why a potential target will consider doing business with you. Therefore, if there's something unique about what you are offering, let it appear loud and clear in your offline print classified ads.
Ignite the reader's interest - Use an 'attention-getting' headline and combine it with text that can act as a 'motivator'. This will go a long way in igniting curiosity among your targets and get them to respond positively to your ad.
Avoid empty talk - Copy hype is one trap a lot of advertisers fall in to. Nothing can be more annoying to a serious buyer than hype about a product or service. Therefore, make sure that you stick to facts and present your business in an honest, believable manner.
Remember, the key to success, is to create an exclusive style for your ads, monitor effectiveness regularly and fine-tune your approach to match changing market trends, as and when they occur. If you can do this, success may be just around the corner from you.
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