Tips For Writing A Good Classified Ad Now
Classified ads are mini ads that a lot of marketers like running for a variety of reasons. For one they're easy to create. This isn't like creating a full page ad where you have to learn copywriting skills and have to have great sales techniques to make it work for you. People come to the classified section of a newspaper or magazine to respond to ads and buy things. So if your small ad can do this one thing, you'll be good to go.
Even though classified ads are easy to create, you still will want to make sure that they're as effective as possible. In this article, I will share with you some tips that you can use to have success with classified advertising now. Here's the first tip for advertising with classified ads that you should keep in mind.
1) Have a good headline
Even though your ad is small, your headline will be the first thing someone sees before responding to you. Usually your headline is printed in bold so it makes it easier for someone to view your ad. To make your ad more appealing, you will want to stick with trigger words and phrases that entice your reader to learn more. Some of the trigger phrases that you can use are "secrets", "discover", "how to", "learn", and "amazing".
I like starting my headlines off with "amazing" because it immediately gets the reader's curiosity going about what is so amazing about what I'm about to say. Your headline will make up about 80% of the success of your ad, and if you're not utilizing it correctly, a lot of readers will pass you by. Here's another tip to keep in mind.
2) Have good body copy
Even though the body copy of a classified ad will be short, you still have to make it interesting enough for a reader to take action. The goal of the body copy of your ad should be to give the reader a taste of what is to come next. You should never try to sell your product in the short space of a classified ad, instead - you should set the ad up to capture the reader's name and contact information.
You want to do it like this so that you can follow up on your prospect with more information. It's best to send your full sales presentation to your reader after you have gathered their information so that you can make it easier for them to view your complete sales message. No matter what you do, always remember not to sell your product in the short space of your ad.
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