How to Write a Classified Advertisement That Sells?
If you are running a business, advertisement is the best way to reach your customers. But what would you do if you have a small or a home-based business? Definitely you don't want to spend too much on the advertisements. How can you get affordable advertising that really works?
The answer is classified ads. Classifieds really work if you can use the classified smartly you can get your best customers and sell your products without spending too much money on your advertisement. You can use some techniques to achieve your target.
It is always important to target your best customers and this is the best way to make ads work. Every newspaper, newsletter, and website has its own kind of audience. So it is very important to figure out the type of audience. You don't want to give the ad of selling a car on the website whose 80% of viewers are there only to buy musical instruments. So it is good to have an idea of what kind of prospects the publication reaches.
A good headline is the key to make ads work. When we read classifieds, we just give the look on the headline of ads to get an idea of what the ad is about. It means the headline of ad has to get the prospect's attention and tell them what the ad is about. So it is important to pack as much key information as you can into just a few words.
The body size of ads should be kept short. There is no need to write the ads in complete sentences. You are writing an ad not an article. Even short ads cost less. Layout the essential information about the product, show the customer how it benefits them and give contact info.
By using these techniques you'll reach your best customers, sell more, and reduce the money you spend on classifieds.
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