Newspaper Classifieds Verses Online Classifieds
Newspaper classified ads used to be the only option when it came to private-party advertising. These kinds of ads are generally restricted to magazines, newspapers, and other types of periodicals. In the past, this method was ideal; it allowed for individuals to promote their goods and services in an affordable and economical way. Newspaper advertising was the most popular way to conduct business in a private, individual manner.
As with anything, newspaper ads have their disadvantages. First of all, the typical periodical ad is loaded with abbreviations so as to save money. For the most part, newspaper companies charge for each letter, word or sentence so the advertiser is pressured to keep their ad to a minimum to avoid a high fee. By doing this, necessary information about the ad is oftentimes left out. Frequently, people will place an ad that includes a small tidbit about their item and a contact phone number for interested buyers to contact them for more information. This approach leaves both the buyer and the advertiser frustrated.
In addition, the majority of newspaper ads do not include pictures or graphics of any kind. It has been proven that an item or service will sell quicker if there are pictures for the buyer to see. Newspaper ads can also be time consuming. Usually, the newspaper company has to be called in order for an ad to be posted. After explaining what the ad should say, they will tally up the bill and ask for a credit card number. Or, sometimes it is possible to post a newspaper ad online but it will still cost a lot of money and the newspaper company may still require to be called to confirm the ad. This mode of advertisement seems to be a lot of hassle and a way of the past.
Online classified ads have surpassed newspaper ads in popularity. Not only are these types of ads more efficient and cost-effective, they offer more interactivity and flexibility. It is really simple to post an item or service on a classified ads website. It usually involves signing up for a free account, selecting the pricing of the ad (i.e. free, $2, $5, etc.), choosing the category to place the ad and clicking a 'submit' button. There is usually no interaction between the advertiser and the website company the ad is being posted on. Being able to select the pricing of an ad is very advantageous to the advertiser because there is a set price and no hidden fees. The advertiser knows how much it will cost them when the ad is published.
With online ads, the description of the product or service being offered does not need to be skimped down to small, abbreviated words. In most cases, the description text box allows for long sentences or paragraphs so that the advertiser can fully describe their item. Also, the private advertiser has 50 states available to him; he can choose to post his service or item for sale in one state or all 50 states. The amount of exposure for an item or service is unbelievable. Some free classified ad websites, have ad syndication options so that the ad can be distributed to hundreds or thousands of classified ad websites which greatly increases the likelihood of the item or service to be sold. Private advertisers also have the option of upgrading their free ad to add-on borders, colored text, and 'featured ad' placements as well. Images and pictures are commonly found on online classified ads; they can usually be added on for free but some websites will charge a small fee to do so. Although online ads, just like newspaper ads, expire with time, they are so hassle-free and easy and fast to post, that it is not an inconvenience. Furthermore, many classified ads websites will give the option of how long (with reason) the advertiser would like to have their ad active. It just makes sense to post an ad on an online classified ads website!
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