2 Ways To Make Your Next Classified Ad Work
If you want to have success with classified advertising, then you will want to generate a lead. Without a lead, your marketing process can't begin and you won't be able to sell to a qualified prospect. When doing classified advertising, you never want to close the sale in the ad itself. There is simply not enough room in the ad to get your message across, so it's best to just generate a free lead.
The good news about classified advertising is that you don't have a whole page to describe your offer. This means you only have to write a few good lines of text to make your ad work. If you had to write up a full page ad, your copywriting skills would have to be enhanced and you would have to know how to write copy that sells.
So that's the good news about classified ads. The bad news is that you have to run a lot of them to see any real significant results. You should test for your business whether or not it's better to run multiple classified ads or rather a display ad or even a full page ad. If you choose the classified ads route, then this article is for you.
Inside of this article, you will learn some tips for advertising with classifieds that still work today. Here's the first tip that you should know about classified advertising.
1) Target your prospects
The best way to target your prospects is to operate in a niche market. This will ensure that you're talking to your intended prospect and that you're gaining a receptive ear. If possible, further target your prospects in the headline of your ad. For example, if you were selling to fishermen, you could begin your headline with, "ATTENTION: Fishermen", and etc.
Targeting is important because it helps that your message only goes to the people that it's intended for. If you're running your ad in a broad publication, then the tactic above will work fine. But if you want to automatically target your prospects with no work, then you're better off advertising in a magazine or publication that deals specifically with your target audience.
Here's the next tip that I can give you regarding classified ads.
2) Make your headline good
Your headline is what it's all about. Even if you have a short space to say what your ad is all about, you should still do your best to put your best efforts first. When creating your headline, try to get the attention of a skimming reader. Imagine someone reading your ad and briefly skimming through the pages while reading. If this person came across your ad, would they stop and read it? This is the question you want to ask yourself when creating your ad, and your headline has to do the job of stopping them for you.
Comments
Post a Comment