3 Top Reasons Why Classified Ads Fail
Classified adds as a lead direction tool online is effectively utilized when targeted audience get what they want and the advertiser gets some dollars into his/her bank account. There are so many websites which posts these ads free of charge thus categorizing it into one of the non-costly methods of promoting a product online. As we all know the outcome of every activity is directly related to the inputs fed into the system. GIGO (Garbage In Garbage Out). There is however some general trends which, though look good, have got their inherent flaws. These are as analyzed below.
1. Closing on the sale of the ad: Sometimes, the quoting of a price in the add swings off potential customers. People tend to measure the quality or value of an item by its price. The higher the price the better the quality. We all know that this notion does not hold always. It is therefore better to do away with that practice and rather concentrate on words that are enticing and compelling to generate sales. You can place emails and blog links and even phone numbers here to do that as a follow up. I tell you, it is working big-time.
2. Pushing the product instead of its benefits. Some adds end up describing the nature of the product rather than its benefits. The potential buyer is more interested in how to get a problem solved. What will benefit him/her in patronizing the product? Stating in a straight and clear sentence the benefits to be derived in patronizing the product converts more sales than describing it. "This product clears your throat instantly" is more beneficial than enumerating the components of the product and it will entice anyone to patronize it
3. No strong compelling offer: Most ads are without enough strong and compelling words to convert the offer. There should be promises about what you will do should the product work or otherwise. Money back guarantee is a strategy which can be used to make the potential customer know that he/she has nothing to loose should the product fail. All these pieces of information though can not be included in the add itself; this can be catered for by just a simple link to a site or otherwise where they are properly analyzed.
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