How to Write Effective Classified Ads

 How to create effective classified ads? Here are some tips. Basically, it should consist of three parts, the heading, the body and the call to action with contact information.

The headline is the most important part of the whole ad. It must be able to attract attention and create curiosity for your viewers to read more. It is usually in capital letters and should be in a colourful manner, unless it's a very solemn issue. It should have actions verbs to invoke a sense of action to your readers and it must not be far-fetched, like "Get a 1000% return to your investment with $0 down!" which sounds more like a scam.

How to Write Effective Classified Ads

The body is where the majority of the information should be. Now that the heading had done its part to attract attention, the body will provide the main message that you are trying to convey. It must be short and easy to understand because nobody wants to read an essay about what you are offering. Having said that, it must not be full of hard to understand abbreviations, to the extent that your readers do not know what you mean.

Then, it's the call to action with your contact information. This section must provide your target market the means to contact you, should they be interested to know more or to buy something from you. Use simple actions words with some urgency to make them take a move, like "act now!" Your contact information should be highlighted using capitals or larger fonts so that it is easy to identify it without having to read small prints.

Another point is to note is that you must use the correct medium of contact. Giving fax numbers or relying on snail mails is not favoured because they are not readily used nowadays given the prevalence of internet. Give websites or phone numbers if possible.

As a social media specialist, Roderick Low strive to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful social media programs for companies.

 

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