How To Use Classified Ads For Excellent Results

 Have you ever run a classified ad and got no response? Me too. After researching and learning about advertising, I discovered why they weren't getting results:

Your ad can get lost among thousands of other ads.

You may have run it in the wrong publication, which is one of the most common mistakes people make when advertising

It can be time consuming to find the right places to advertise in, and if you have more than one ad, to test them all and get back to the enquiries.

How To Use Classified Ads For Excellent Results

However, you can get results from classified ads. Here are 4 good reasons why you should use classified ads:

1) Classified ads are one of the best ways to test which offers and appeals will work in your advertising. For example, if you are selling cooking utensils, you could advertise a report on:

How to cook for optimal nutrition

How to get healthy through correct eating

How to use healthy cooking to lose weight

Classified ads allow you to do your research in the cheapest way possible. You can then test which ads pull in the best response and then use them in your more expensive places like magazines.

2) Build your database. This is the most important reason to advertise. When you get enquiries, you should put them in your database to be included when you send special offers and follow up emails. An enquiry is just a way to tell you that they are interested in what you offer, and would like to know you. Auto-responder messages provide a free way for you to keep in touch with your prospects so that when they're ready to buy, you are still foremost in their minds.

3) Classified Ads don't take long to write. They are basically headlines. Find ads from other businesses like yours, and start writing a whole list of them. You will then have a lot to choose from and test.

4) You can run these at maximum frequency and minimum cost. My ads cost me about $1600 a year. That is what it will cost to run a display ad. It doesn't take too many sales to cover that cost.

If you focus on building your database while running these ads as your goal, and you make sure that you have attention grabbing headlines that offer something instead of asking for something, you should see excellent results with your ads. Remember to write a lot of headlines and keep testing for the best results.

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