Classified Advertising - How to Test and Track Your Ads

 Once you have written your ads and you're ready to post them, you need to decide how you test and track your ads. Testing and tracking is absolutely crucial to your success because it will determine the success of your campaigns.

There are many ways to do this, but how you test and track is determined by what you information you want to obtain about your campaign.

One variable is market saturation or syndication of your ad. What this variable tells you how many places where your ad will be found. The more places your ad is found, the more likely you are to connect with potential customers provided you are properly targeting your market.

Classified Advertising - How to Test and Track Your Ads

The easiest way to test here is to simply write ad titles that are unique. One way to do this is to do a search in the search engines for the title you want to use. Put it in quotes.

If you find your title in the search engines the way you wrote it, then rewrite it so that it is unique. Then submit your ads. Wait several days and then do a search. You will want to search several times at several different time intervals.

Another area of testing and tracking is to find out how often your ads are being viewed. Most classified ad sites will tell you how many times your ad has been clicked on. This is only half of the equation though.

The other half of the equation is how often the link in your ad has been clicked on, or your information has been requested through email.

The easiest way to track your links in your ads is to use a link cloaker. By using a link cloaker you may promote any type of link, protect your affiliate links from being hijacked, and keep track of how your products are selling.

Another, but less simple way of tracking your products is to look at the logs for your websites. Your website logs will tell you where your traffic is coming from, including the IP, location, and if it's a website, the website. You may want to use this information to help you in both your marketing, as well as your product creation.

If you use this method to test and track, and you want to test different pages, simply add a random code to the end. This can be anything.

For example, if your site is exampledomain.com, and you want to test it, add the code this way: exampledomain.com?abcde. You add a question mark and then your code. This is similar to affiliate tracking. It's an easy way to compare different sales letters, or lead capture pages for the same products.

Regardless of how you choose to test and track your ads, make sure you do this. That way you know whether or not your advertising is effective or not.

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