5 Classified Advertising Tips That Can Work For You
Marketing with classified ads can be a very profitable thing is you do it right. The thing you have to know about classified ads is that it takes a lot of them to work, so you have to be consistent with them. Instead of running a full page ad, consider advertising with a smaller classified ad in your local newspaper or magazine publication.
In this article, we will take a look at some tips for advertising with classified ads. If you're thinking about using classifieds, you should consider this advice so that you can get the best bang for your buck when advertising. Let's take a look at tip number 1.
1) Short ads work best
Classified advertising in general means that you will have a short ad, but some classifieds allow you to write an extensive piece about your ad. No matter what you do however, you should be sure to write a short ad. Lead with an interesting headline and short body copy. You should have a strong call to action that can lead your prospect to do something.
A shorter ad is better because you only have a limited amount of space to sell a reader on your proposition. So make your ad short so that your reader it can read it immediately and respond as quickly as possible.
2) Go for response
The goal of your classified should be to generate a response. This is all that you should focus on and nothing else. Never try to be cute or funny with your ad. Focus on response so that you can maximize your income with as little work as possible.
3) Use actions words in your ad
You should use action words in your ads that paint mental images in people's minds. Some effective words that you can use are "secrets", "how to", "discover", or even "learn". All of these words are proven to work for many people and can work for you too.
4) Add uniqueness to your ad
You want your ad to appear as unique as possible to your readers. The best way to do this is to get a copy of the magazine or newspaper that you want to advertise in, and study the ads. You want to compare and contrast your ad with the ones listed so that you can create an ad that stands apart from the rest. Uniqueness is important and it's pivotal that you craft an ad that is different from all others.
5) Don't ask for the sale
Never try to sell a product in the tiny space of a classified ad. Your goal should be to generate a lead and nothing more. What can you say in the small space of a classified ad that will get someone to buy from you? It's nearly impossible to do so and you are just wasting your advertising dollars if you attempt this. Never try to sell a product in the small space of a classified. You'll be wasting your money if you do so.
All of these tips will give you the utmost chances of success when advertising via classified ads. Be sure to start using them today to start seeing increases in your sales and profits.
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